Introduction to Polyglass
Polyglass is renowned for its innovation and quality in the roofing and waterproofing industry. Originally founded in Italy, we made a significant move in 1992 by establishing our first plant in the United States, located in Fernley, Nevada. This facility specialized in producing modified bitumen rolls and underlayments, including products such as MTS, a metal tile underlayment. Over the years, we have expanded our reach and capabilities.
In 2007, we opened our first plant in Florida, marking a pivotal entry into the coatings market. Initially, we relied on private labeling from other companies for our coatings. However, 2008 was a transformative year for us. That year, we launched our own coating line, producing white and black coatings, acrylics, and asphalts. In our first full year of production, we shipped $350,000 worth of products, underscoring our successful entry into this dynamic market segment.
The Challenges of Liquid Applied Roofing
Liquid applied membranes, particularly in the commercial sector, presents unique challenges. Unlike finished products such as modified asphalt rolls or TPO/PVC sheets, our fluid applied roofing systems require hands-on, technical installation. Therefore, our sales team consists of technical experts, not merely sellers. They must have a deep understanding of the products, substrates, and installation practices to recommend the most suitable solutions. Each roof has distinct characteristics, with varying penetrations and detailing requirements, necessitating a customized approach from start to finish.
The Role of Technical Salespeople
Technical knowledge is crucial in our industry. Our sales team is required to understand thoroughly how our products perform across various climates and scenarios. This knowledge enables them to effectively advise contractors on selecting the optimal solutions for long-term roof performance. It’s not solely about selling a product; it’s about guaranteeing that the roof will perform as promised for extended periods—5, 10, or even 20 years. This depth of expertise and commitment to transparency fosters trust with our clients and ensures that we deliver solutions that genuinely meet their requirements.
Supporting Contractors and Building Owners
At Polyglass, we take pride in our dedicated support for both contractors and building owners. We maintain high accessibility and a steadfast commitment to quality installations, making ourselves available seven days a week. Recognizing that roofing operations often span round-the-clock schedules, we align our availability accordingly. Our priority is to promptly address inquiries, facilitating smooth installations that uphold our rigorous standards. This proactive approach not only supports our contractors but also reinforces Polyglass’s reputation for delivering superior roofing solutions.
Training and Development
Training plays a pivotal role within our support framework. At Polyglass, we conduct extensive training through our Polyschools, providing in-depth instruction on our entire product range, including coatings. These sessions span a day and a half, encompassing everything from fundamental product understanding to hands-on application techniques. Additionally, we offer specialized training tailored to individual contractors, leveraging technical experts who offer detailed guidance and practical experience. This commitment to training ensures that our partners possess the necessary expertise to execute high-caliber installations confidently.
Industry Trends and Evolutions
In the coatings industry over the past three decades, we have witnessed numerous trends emerge and evolve. A notable shift has been the increasing prevalence of silicone coatings, now constituting approximately 50% of the market compared to the earlier dominance of acrylics. Silicone’s durability against ponding water and its versatility in application across various conditions have propelled its popularity. Nevertheless, the selection of the appropriate coating remains contingent upon the project’s specific requirements as well as the expertise and equipment of the contractor involved.
Also Read: Silicone Roof Coatings: Are They Right for Your Roof? A Comprehensive Analysis
The Future of Coatings
As the industry progresses, we observe trends such as the renewed interest in polyurethane spray foam systems, fueled by the demand for energy efficiency. These systems are valued for their excellent insulation properties and superior durability, appealing to a wide range of building owners. However, amidst these advancements, the core principles remain unchanged: adhering to sound roofing practices, comprehending the unique demands of each project, and offering expert guidance to our clients.
Advice for New Contractors
To contractors aiming to venture into the coatings market, our recommendation is to recognize that not every roof is suitable for coating. Transparency with clients is crucial, and there should be no hesitation in seeking assistance when necessary. Aligning with a reputable supplier who offers comprehensive support and training is essential for achieving success. By adhering to best roofing practices and maintaining clear communication with your supplier, you can ensure successful installations and the longevity of roofs.
Join us at Polyglass as we lead the way in roofing innovation. Whether you’re a seasoned contractor or new to the coatings market, our commitment to quality and expertise ensures your success. Explore our comprehensive training programs, tailored support, and advanced product offerings to elevate your roofing projects. Contact us today to discover how Polyglass can empower you to deliver exceptional roofing solutions that stand the test of time.